- [email source](https://mail.google.com/mail/u/0/#inbox/FMfcgxwLtsxjlnnfxBCsFDdWVDDPHjWW) fwiw, just went to the old ads account and the daily bid I set for the last campaign was $30 daily, and for the ad's bid strategy, it was set as automatic (i..e. which no specified cap per 1k obs). also, for the demographics I picked location to be United States, just to get more precision on the targeted population (in addition to the custom list of course).