- reach: unique audience reach - impressions: how many times users were exposed to our ads - 4 columns: 4 different campaign types - reach campaigns performed the worse overall - rows 1 and 3: cumulative reach/impressions - rows 2 and 4: hourly reach (unique reach) and impressions - campaign durations - campaign 2 (7 days): **2021-10-04 to 2021-10-10 ** - campaign 3 (14 days): **2021-10-11 to 2021-10-24** ![[joint.png]]