```r
# users per study
campaign N
1: Study 1 32888
2: Study 2 81290
3: Study 3 23833
4: Study 4 19042
campaign condition N
1: Study 1 c 16473
2: Study 1 t 16415
3: Study 2 c 40619
4: Study 2 t 40671
5: Study 3 c 11948
6: Study 3 t 11885
7: Study 4 c 9525
8: Study 4 t 9517
# ads per day
study 1: 3.46
study 2: 3.18
study 3: 2.18
study 4: 3.08
```
# proportion of active days pre-campaign by "wave"
![[1689804505.png]]
![[1689804515.png]]
![[1689899604.png]]
# distribution of partisanship/demrep (mohsen's score) - studies 1 3 4
```r
is.na N
1: FALSE 50464 # no. of users with partisanship scores
2: TRUE 25299 # no. of users WITHOUT party scores
```
![[1689805068.png]]
## replace NA with 0
![[1689805525.png]]
# extra stuff regarding study 2
- compare dists of all users, more active users (active on at least 3 of 21 days before campaign [t0]), inactive users
![[1689901009.png]]