![[1738715269.png]]
![[20250204205436.png]]
# different exploratory clustering methods
pca: 3 or 7 components?
![[1738715550.png]]
feature clustering solution: recursively merge pairs of clusters into new features
```python
# 7-cluster solution
[{'cluster': 0, # evidence-based cluster?
'n_strategies': 3,
'strategies': ['address_objections_and_counterarguments',
'cognitive_elaboration',
'evidence_or_factbased_arguments']},
{'cluster': 1, # negativity cluster?
'n_strategies': 3,
'strategies': ['contrastive_tone', 'namecalling', 'negative_tone']},
{'cluster': 2, # action/enthusiasm cluster?
'n_strategies': 4,
'strategies': ['audience_adaptation',
'emotional_appeal_with_balanced_urgency',
'encourage_action_with_clear_calls',
'stimulate_enthusiasm']},
{'cluster': 3, # social proof/story-telling cluster?
'n_strategies': 10,
'strategies': ['aggressive_and_explicit_directives',
'localized_focus',
'reciprocity_and_mutual_benefit',
'relatable_hypotheticals',
'social_proof_and_normative_influence',
'stimulate_anger',
'storytelling_and_relatable_anecdotes',
'use_of_everyday_people_as_messengers',
'use_of_negative_testimonials',
'use_of_positive_testimonials']},
{'cluster': 4, # positivity cluster?
'n_strategies': 3,
'strategies': ['positive_framing_and_value_alignment',
'positive_tone',
'transfer_of_association']},
{'cluster': 5, # rapport building cluster
'n_strategies': 3,
'strategies': ['active_listening_and_empathy',
'build_rapport_and_common_ground',
'gradual_persuasion']},
{'cluster': 6, 'n_strategies': 1, 'strategies': ['politeness_and_civil_tone']}] # politeness cluster?
# 3-cluster solution
[{'cluster': 0,
'n_strategies': 17,
'strategies': ['active_listening_and_empathy',
'aggressive_and_explicit_directives',
'audience_adaptation',
'build_rapport_and_common_ground',
'emotional_appeal_with_balanced_urgency',
'encourage_action_with_clear_calls',
'gradual_persuasion',
'localized_focus',
'reciprocity_and_mutual_benefit',
'relatable_hypotheticals',
'social_proof_and_normative_influence',
'stimulate_anger',
'stimulate_enthusiasm',
'storytelling_and_relatable_anecdotes',
'use_of_everyday_people_as_messengers',
'use_of_negative_testimonials',
'use_of_positive_testimonials']},
{'cluster': 1,
'n_strategies': 6,
'strategies': ['address_objections_and_counterarguments',
'cognitive_elaboration',
'contrastive_tone',
'evidence_or_factbased_arguments',
'namecalling',
'negative_tone']},
{'cluster': 2,
'n_strategies': 4,
'strategies': ['politeness_and_civil_tone',
'positive_framing_and_value_alignment',
'positive_tone',
'transfer_of_association']}]
```
![[20250204204956.png]]