- [[brain valuation system]], [[functional properties of neural value signals]], [[value normalization]], [[Gerd Gigerenzer]] - [[gaze heuristic]], [[cognitive reflection test|CRT]] # Idea Decision biases can result from [[functional properties of neural value signals]] and properties like [[value normalization]]. Decision making and calculating the [[subjective value]] of choice options are difficult. We therefore use shortcuts—heuristics—whenever possible. Decision biases can result from [[functional properties of neural value signals]] and properties like [[value normalization]]. [[Daniel Kahneman]] won the Nobel Prize for showing how humans differ systematically from [[rational actor models]] ([[prospect theory]]). [[Richard Thaler]] also won it. Examples: [[priority heuristic]], [[impact bias]], [[memory bias]], [[distinction bias]], [[projection bias]], [[belief bias]], [[misattribution effects]], [[carry-over effects]], [[halo effects]], [[desirability bias]], [[isolation effect]], [[endowment effect]], [[reflection effect]], [[status quo bias]], [[hyperbolic discounting]], [[base rate neglect]], [[framing effect]], [[anchoring effect]], [[WEIRD]] - [[misattribution effects]], [[carry-over effects]], [[halo effects]], [[desirability bias]] - [[brain valuation system]] - [[functional properties of neural value signals]] - [[value normalization]] - [[isolation effect]] - [[endowment effect]] - [[reflection effect]] # References