- # Idea We are the average of the five people we spend the most time with. Often, people at the end/tails of the distributions drive what happens. Collective action is more likely if thresholds are lower or there is more variation in thresholds. [[Granovettor's model]] ![[Pasted image 20210428003227.png]] > The tail wags the dog. # References - https://www.coursera.org/learn/model-thinking/lecture/KEboX/peer-effects