- [[Ziv Epstein|Ziv]], [[exploit-explore tradeoff]] # Idea Perhaps [[transition matrix|transition matrices]] can explain social media use behavior. When people are passively scrolling/consuming (column passive), there's 0.9 probability they'll also passively consume in the next moment, but 0.1 probability they'll transition to active consumption next. When they're actively consuming (active column), it's equally likely they'll transition to active or passive consumption at time $t + 1$. $ \begin{bmatrix} & passive & active \\ passive_{t+1} & 0.9 & 0.5 \\ active_{t+1} & 0.1 & 0.5 \end{bmatrix} $ ![[Pasted image 20210715121145.png]] # References - [[Krafft 2021 bayesian collective learning emerges from heuristic social learning]]